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Molson Coors ‘beer print’ initiative

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By Rachel Arthur+

Last updated on 28-Jan-2014 at 15:06 GMT2014-01-28T15:06:23Z

Molsons Coors beer

Molsons Coors beer

Molsons Coors will talk about how it is improving its ‘beer print’ at The European Networking Group summit in Berlin this week.

Representatives from Nestlé, Coca-Cola Europe, Kellogg’s and Carlsberg will attend the event to discuss Sustainable Development in the Food & Beverage Industry.

It includes effective sustainable management, such as reducing environmental impacts, food waste, and better communication across the F&B sector.

Molson Coors UK rolled out secondary packaging that includes a Beer Print Commitment Panel over a year ago.

The panel contains information about responsible drinking as well as on the environmental and social impacts of its products. It also directs consumers to its Corporate Responsibility website

It was the first time the company tried to get consumers involved in its Corporate Responsibility activity and its success will be discussed at the summit after being rolled out across its other products including Cobra.

Other speakers include Pascal Gréverath, assistant VP on environmental sustainability at Nestlé, Ulrike Sapiro, director, community and environment, Coca-Cola Europe; Bruce Learner, senior manager CSR and Partnerships, Kellogg's Europe; and David Burgess, group quality director, Carlsberg.

Sessions include ‘Reducing the Carbon Footprint of Dairy Products,’ ‘Making the Most Out of Waste’ and ‘Water Stewardship, Consumption and Reuse.’

On its event programme, organisers say ‘Sustainability has ceased to be a novel buzzword within the food and beverage industry, becoming an integral part of business practices’.

‘At the same time, environmental factors continue to present new challenges to companies that are feeding the global population. The key question is: how can food producers develop a holistic sustainability strategy that merges their business and environmental goals?

The European Networking Group is held from January 29-30 at the Radisson Blu Hotel, Berlin.

Other upcoming events include Packaging Design and Innovation on March 11-12, and Global Food Safety on September 9-10.

1 comment (Comments are now closed)

Food Waste Reduction

The large amount of food waste is a lose-lose situation for the environment, the struggling families in today’s tough economy and for the food retailers. We should address the food waste problem in every link in our food supply chain. For example, the excess inventory of perishable food items close to their expiration on supermarket shelves causes waste.
The consumer “Last In First Out” shopping behavior might be one of the weakest links of the fresh food supply chain.
Why not encourage efficient consumer shopping by offering him automatic and dynamic purchasing incentives for perishables approaching their expiration dates before they end up in a landfill?
The new open GS1 DataBar standard enables automatic applications that offer dynamic incentives for perishables approaching their expiration dates.
The “End Grocery Waste” application, which is based on the open GS1 DataBar standard, encourages efficient consumer shopping behavior that maximizes grocery retailer revenue, makes fresh food affordable for all families and effectively reduces the global carbon footprint. You can look this application up at EndGroceryWaste site.

Chicago, IL

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Posted by Rod Averbuch
28 January 2014 | 20h022014-01-28T20:02:22Z

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