Breaking News on Food Safety & Quality Control

News > R&D

Tetra Pak CEO discusses demand for functional packaging that doesn't cost the earth

By Ben Bouckley , 18-Oct-2011
Last updated the 18-Oct-2011 at 14:52 GMT

Tetra Pak CEO discusses demand for functional packaging that doesn't cost the earth
Tetra Pak CEO discusses demand for functional packaging that doesn't cost the earth
Loading...

FoodProductionDaily.com gained an exclusive interview with Tetra Pak president and CEO Dennis Jönsson to discuss the demand for less packaging but improved product functionality, as he prepared to address delegates at the World Dairy Summit 2011 in Parma, Italy.

Jönsson (pictured) addressed a dilemma facing both the whole food packaging industry: how to reduce packaging use and increase sustainability, while at the same time addressing consumer demands for improved product features and ease of use?

At the same time consumer demand for different packaging types is likely to increase, the head of the packaging giant said, given ageing populations in markets such as Western Europe and the US and a increasingly youthful demographic in the developing world.

He added: "But at the same time, the world is more and more global so we're seeing more and more similar products being used everywhere. But we need to understand some markets much better, not only to cater for more quickly, but also to cater for them specifically."

Key growth markets for Tetra Pak include the BRIC countries (Brazil, Russia, India and China), and Jönsson added: "China is one example where we've decided to have people locally, to better understand product needs and product development.

"We're working together with customers to ensure that we have that information passed on to our people in development, so we can be much quicker in terms of responding to product needs in that specific market."

Tetra Pak released its first product, Tetra Classic, in 1952, and just last week launched its new Tetra Brik Aseptic 1000 Edge carton.

Jönsson said that since 1952 aseptic packaging had developed greatly in terms of efficient material use, the cost of manufacturing systems and functionality.

But what did he think a Tetra Pak carton might look like in 50 years time?

"It's anyone's guess, but we're looking forward to hopefully having a very efficient, sustainable packaging that caters more for individual needs but also leverages on common platforms. That is the objective that we have, at least," Jönsson said.

ACD/Labs launches informatics platform to put data in one place

ACD/Labs launches informatics platform to put data in one place

ACD/Labs has released an updated version of their software platform at Analytica 2014 in...

Automated colony counting meets food testing demands

Automated colony counting meets food testing demands

Automated colony counting ensures results are consistently the same standard when dealing with high-throughput...

Checking product quality with a refractometer

Checking product quality with a refractometer

Refractometers can be used as a final check to ensure everything has gone right...

Greek yogurt increased the relevance of protein analyser: FOSS

Greek yogurt increased the relevance of protein analyser: FOSS

Jeff Boedigheimer

Process Sales Manager, FOSS North America

Novamont launches compostable film packaging

Novamont launches compostable film packaging

Novamont has launched the latest generation of bioplastics under its Mater-Bi portfolio, including a...

EU packaging 10-year review will see dramatic changes

EU packaging 10-year review will see dramatic changes

The EU Packaging and Packaging Waste Directive, which sets recovery and recycling targets for...

X-ray inspection demand continues for glass packaging

X-ray inspection demand continues for glass packaging

X-ray inspection adoption is increasing with it being an accepted process but finer and...

Hollywood actor Saoirse Ronan honoured for Irish food sustainability film

Hollywood actor Saoirse Ronan honoured for Irish food sustainability film

Irish film star, Saoirse Ronan, has been honoured by the Irish Minister for Agriculture for...

Eagle highlights key components in machinery design for meat industry

Eagle highlights key components in machinery design for meat industry

Eagle Product Inspection has identified sanitation and survivability as key factors in the design...

Continental Carbonic freezes food contaminants with dry ice

Steve Sullivan

Director of sales, Continental Carbonic

Bürkert Online Analysis System ORP micro-organisms

Bürkert: ORP can detect micro-organisms leading to food outbreaks

Bürkert will monitor and control PH, chlorine, conductivity, oxidation reduction potential (ORP) and turbidity...

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

VIDEO: Bosch debuts phone trigger software at Europack

VIDEO: Bosch debuts phone trigger software at Europack

Engineers from Bosch Rexroth said “Open Core Engineering”, a software which connects automated machinery...

Mettler-Toledo highlights low-energy inspection

Dick Wyman

Regional x-ray sales manager, Mettler-Toledo

Thermo Fisher X-rays kill dreaded product waste

Bob Ries

Lead product manager, Thermo Fisher Scientific

Happy holidays from William Reed Business Media!

Happy holidays from William Reed Business Media!

The working year is almost done, time to pause from ‘the business’ and embrace...

Avure targets all-round HPP services

Avure targets all-round HPP services

Bringing a successful high pressure processing (HPP) product to market is much more than...

Heat-Sealable method improves production rates, claims Du Pont

Heat-Sealable method improves production rates, claims Du Pont

DuPont launched its heat-sealable Tyvek product at Emballage in Paris and said that the...

Key Industry Events

 

Access all events listing

Our events, Events from partners...