Dispatches from IFFA

Renewed meat sector optimism shines through at IFFA

By Rory Harrington

- Last updated on GMT

The sense of optimism is palpable at this year's IFFA show as the meat world gathers in Frankfurt, Germany, following one of the toughest economic periods in living memory.

With a record number of exhibitors from 47 countries, and with more than 60,000 visitors expected over the six-day event, the sector is breathing an audible sigh of relief as it appears the world is getting ready once more to do business at the world's large meat trade fair.

FoodProductionDaily.com caught up with IFFA show director Maria Hasselman to talk about the emerging signs of recovery, industry trends and what the next 12 months could hold in store.

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