According to market analysts from Mintel, the UK ‘Free-from’ market is growing fast. Research published in February 2016 shows that sales of ‘free-from’ foods are forecast to grow 13% to reach £531 million in 2016. That’s up from an estimated £470 million in 2015. Mintel forecasts the market to grow still further, to reach £673 million by 2020.
The ‘Free-from’ sector represents an opportunity and a challenge for food manufacturers. To achieve a substantiated ‘free-from’ claim, manufacturers need to apply a risk-based approach to allergen management, as well as considering issues such as staff training and appropriate testing.
Help is available, and this white paper gives some pointers on getting it right.