SUBSCRIBE

Breaking News on Food Safety & Quality Control

Read more breaking news

 

 

Bruker opens demo facility in China

Post a comment

By Joe Whitworth+

18-Apr-2017
Last updated on 18-Apr-2017 at 08:30 GMT2017-04-18T08:30:56Z

Picture: Bruker
Picture: Bruker

Bruker has opened a demo facility to support China’s scientific research community.

The Beijing Center of Excellence will serve as headquarters and bring customers closer to the firm’s scientific instruments such as mass spectrometry, infra-red technology, X-ray Fluorescence (XRF) and Nuclear Magnetic Resonance (NMR) capability.

The center will feature Bruker technologies and allow customers to access instruments for collaboration, training and demonstrations.

Applications scientists and service professionals will be available to support local customers and address their needs.

Bruker opens demo facility

Zhang Yukui, head of Dalian Institute of Chemical Physics, Chinese Academy of Sciences, said: “In the past two decades, especially recent years, Bruker has been growing particularly rapidly, from a supplier that offered only several high-end equipment in China into an influential company that cooperates with a number of academic research institutes and promotes the development of the field of analytical chemistry.”

Boost market presence

Bruker did not disclose the scale of investment but said it strengthens its local network in the Chinese market.

The firm told us the old Beijing headquarters has moved to the modern building which employs 200 people so it still has three sites in the country.

“It will be used to organise customer visits to demo Bruker instruments, as a center for training customers on recent technology as well as a hub to improve service and after sales support,” it said.

“China is a main production site for food and there is increased interest as they need to implement quality control checks to do international business and meet food quality standards before product is shipped to Western Europe and the US.

“It is definitely among our most important markets for analytical instruments as the market shows strong growth. For example, pharmaceutical companies are building R+D labs in China to build up customer relations and there is a growing group of academics that require high-end research tools.”

Presence in China

 

Picture: Bruker

Bruker’s history in China began in 1975 with the sale of two FT-only NMR systems and now includes offices in Shanghai and Guangzhou.

The firm opened a Center of Excellence in Shanghai in 2011 followed by the sales and service office in Guangzhou (in 2013).

It expanded the original applications and support center in Beijing by 50% before moving into the new facility which has larger, modern demo facilities.

Bruker employs more than 300 across China.

Over 100 guests attended the opening at the end of February in Dongsheng Technology Park.

Participants toured the demo lab and attended a New Product & Technology Seminar on the next-generation GHz-class NMR, MALDI mass spectrometry for clinical and health applications.

Bruker has a range of applications as well as a support network across the country, said Anthony Mattachione, CFO of Bruker.

With the opening of our Beijing Center of Excellence, Bruker will support China’s scientific research development with advanced modern instruments,” he said.

“As one of the world’s leading companies of advanced analytical instruments, Bruker will strive to satisfy customers’ needs by developing cutting-edge technologies and innovative solutions they need.”

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Related suppliers

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

On demand Supplier Webinars

Global Meat News Food Safety Forum: Powerful Packaging
William Reed Business Media
All supplier webinars