The FDA has started using the social networking site Twitter to communicate its recall updates, market withdrawals and safety alerts.
As the number of product recalls connected to the Peanut Corporation of America’s plant in Georgia rapidly expands, the FDA has moved to Twitter as a way to quickly communicate news of urgent recalls. Twitter allows 140-character updates, or ‘tweets’, linked to a username.
Rather than sifting through the more than 400 products now listed on its website, Twitter alerts allow concerned consumers to be informed via the internet or their mobile phone as recalls occur.
The FDA’s Twitter web address for urgent product recalls is www.twitter.com/fdarecalls .